Sample report. This is an illustrative example, with made-up metrics to demonstrate the format. It is not live research, investment advice, or evidence of customer demand.
Example idea
A meal planner for people cooking for one
A simple app that turns three dinners into one grocery list, with fewer leftovers.
1. The question to test
People may want smaller grocery lists and recipes scaled to one person. Search interest can suggest where to investigate; it cannot show whether someone will pay. Interview people who cook alone and test a specific weekly planning offer.
2. Example keyword evidence
Illustrative US / English metrics. A real report labels the selected market and unavailable measurements.
| Keyword | Searches/month | Difficulty | Relevance |
|---|---|---|---|
| meal planner for one | 1,600 | 24 | Direct |
| weekly meal planning app | 2,400 | 48 | Direct |
| single serving meal prep | 3,600 | 36 | Content |
| grocery list for one person | 880 | 28 | Close |
3. Competition and the angle
Compare recipe publishers, general meal planners and apps that explicitly serve one-person households. Check whether their search results solve the grocery-list problem, rather than assuming every ranking domain sells the same product.
4. A small content plan
- A product page focused on planning dinners for one.
- A practical guide to buying groceries without wasting food.
- A weekly example showing three dinners and the exact grocery list.
5. Revenue assumptions
Example only: 1,000 monthly visits × 2% paying conversion × $5/month would produce $100 in new monthly recurring revenue before churn, fees and costs. Every input is hypothetical. A paid report lets you vary assumptions; it does not predict sales.
Research your own idea
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